Total number of dating sites
Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.That is a three-fold increase over the 7% of seniors who said “yes” to this question in 2005.As we found in our previous research on this subject, Americans’ attitudes towards online dating are relatively nuanced.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.However, every major demographic group is now significantly more likely to respond in the affirmative to this question than was the case when we first asked it in 2005.
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Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.