Premium e dating book secrets to successful internet dating Adult cam chat free site web
Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.
Just less than half of Truly Madly’s business is from smaller towns too.
A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.
Slowly, but surely, armed with the ubiquitous smartphone, apps became the norm.
The magic would be to try and achieve that hockey-stick g rowth,” says Sachin Bhatia , cofounder of Truly Madly, which claims a monthly download rate of 65,000-75,000 users.
Others, like Sreedhar Prasad, partner and head, consumer markets and internet business, KPMG India, however, are sceptical.
According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners.
This will also help dispel an industry myth of sorts — that online dating is a ‘top 10’ market phenomenon.
FREEMIUM’S THE FIRST LOVE The business of online dating, as ironic as it might seem, isn’t about dating. It’s more about user engagement at a micro-level and hope, cognitively speaking. Failure in the dating business is when a subscriber can’t find a match or the match doesn’t go anywhere.
It is about getting you to spend time on the platform. That is also due to the gender bias in the platform, that is, there are more guys than girls on the platform,” adds Bhatia of Truly Madly. So, imagine Raj speaks to Simran virtually but never meets her.
Truly Madly, for instance, claims that 40% of its users come from outside the top 10 cities.
This could include the likes of Guwahati, Visakhapatanam or Raipur — a mix of student towns and socalled tier II-III cities. LOVE KNOWS BOUNDARIES “Even though we have broken even, the numbers haven’t grown significantly.