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From assessing a stranger’s trustworthiness to choosing a mate during speed-dating to orchestrating military maneuvers, the book explores the deeper science of what’s commonly known as “first impressions,” kindling a new level of awareness of our own behavior and that of others. He is the Malcolm Gladwell of science writing — only with better hair and more meticulous fact-checking — distilling for the common man the complexities and fascinations of university labs and obscure research papers.
is a densely insightful yet entertaining read, recounting Ariely’s ingenious experiments in how irrational impulses drive our economic behavior and substantiating them with additional evidence for what we all suspect but don’t want to hear: We’re emotional beings swayed by the winds of irrationality even as we attempt to make the most logical and rational of chocies.
Today, at the risk of meta-irony, we look at not one but five fantastic books and talks that explore the subject. Barry Schwartz studies the relationship between economics and psychology.
In , he debunks one of the great myths of modern civilization: That abundance makes us happier and greater choice equals greater good.
How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom?
And why are the best decisions often those that are impossible to explain to others?
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Articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive, “emotional” in a derogatory sense, the only type of thinking of which animals are capable; and so it is articulate thinking that distinguishes human beings from the “lower” animals.